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Examining Gap Inc.’s performance of its athleisure Men’s Brand Hill City

Executive Summary This report is an analysis of the performance of Gap Inc.’s new brand Hill City competing in men’s jerseywearcategory. The report makes several recommendations regarding strategies to be employed on sales and new product offerings. To arrive at the said recommendations, a detailed analysis of primary and secondary information avai [...]

Articles Summaries

A summary of the articles Johnson. Why words die: The economist. How to keep lexical treasures from keeling over Key words: Extinct, lexicon, Zymome, DARE, homogenizing, Standardization When people think that language is dynamic and grows on a daily basis, Johnson (para. 2) has a separate idea as he shares reasons as to why words die. Johnson’s arg [...]

Marketing Essay – IKEA’s Audit and Objectives

IKEA Marketing Audit and Marketing Objectives Introduction IKEA is recognized as one of leading home furnishing company. Founded in 1943 by Ingvar Kamprad in Sweden, IKEA’s business idea has been to offer wide variety of functional and well designed home furnishings and accessories at low prices so that a majority of people can afford (IKEA, 2012). [...]

Dissertation Proposal – Nando’s Marketing Strategy

What Elements in the Surveys at Nandos Make it Stand Out As a Popular Fast Food Provider for Students in the UK? Part I: Purpose of the Research 1.1  Background to the Study Recession led to a reduction of disposable incomes across the globe. According to Wallop (2012), families were encouraged to cut down on luxurious spending with particular refe [...]

Marketing Essay – Marketing Communications Strategy

Integrated Marketing Communication Strategy - L’OREAL Executive summary The following report provides an analysis of the integrated marketing communication mix of the global cosmetics giant L’oreal. The report is organized in three parts. The first part provides an overview of the company and brief insight into the health and beauty market. The sec [...]

Economic Essay – Globalisation

Globalisation in Economics and Its Consequences The contemporary world is slowly getting more integrated socially, economically and politically. Economic globalization encompasses the entire world and a growing amalgamation of the global production, consumption and the fiscal markets with a simultaneous harmonization of global cultures. Globalizati [...]

Business Essay – Nokia’s Competitiveness

Market Competitiveness Analysis for Nokia's Mobile Phone Division Introduction Nokia was the largest maker of mobile phone in the whole world. The company produced about 17 series which include hundred of mobile phone. However, "faces some significant challenges in our competitiveness and our execution", Chief executive Stephen Elop said Nokia at t [...]

Business Essay – Corporate Behaviour

The Evaluation of Aroma Company Business Behaviours 1. Introduction Small business is one of business form. It plays an important role in a society contribution. According to Churchill (1987), it is define that small enterprise should has 10 to 49 employees. Aroma is one of UK successful Chinese buffet inn. It establishes the first restaurant in St [...]

Financial Analysis – Tesco PLC

Tesco PLC Financial Ratio and Trend Analysis 1 Background Tesco is the largest retail and discount stores chain in the UK. Including UK, Tesco also has operations in 14 countries around the world with total sales of £59.4 billion. According to 2009 data, Tesco is the third largest retailer in the world behind only Wal-Mart of the US and Carrefour o [...]

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